Today most service providers struggle to onboard and serve customers at various points of their journey. Customers often get stuck on a cumbersome identity verification step that may take days to resolve or are not given enough options to upload data to evidence their trustworthiness. The experience is too long and frustrating to go through. Customers are quick to abandon and the existing tools are too rigid to prevent this. A service provider needs to quickly assess if a customer is someone they can serve. They need to do it without costing a customer or their team too much effort.

The ability to access services and the criteria by which service providers have evaluated providing those services have always been merit. Applying for credit cards, education, or jobs was always reputation-based. However, the access to merit wasn’t evenly distributed to all people. That’s the promise of the internet – to democratize access to opportunities regardless of location, gender, race, or upbringing.

We believe merit is the most important human quality. We also believe merit is quantifiable. Much like smart watches that quantify our fitness, MetaMap absorbs thousands of signals shared by customers in order to help them evidence their merit during an online interaction based on trust, such as borrowing money, getting hired, or opening accounts.

We become friends with people based on merit, we hire and get hired based on merit, we borrow and lend, and even fall in love based on merit. People are not roads that can be imaged and mapped easily, but the effort in mapping individual merits is fundamentally necessary to help billions of people unlock online services and experience upward mobility.

Financial service, education, and recruiting industries are based on the ability to standardize an aspect of financial and skill merits. It’s simply not distributed to enough people around the world. The better you can understand people’s merit, the better you can serve them, and the faster you can grow. Our mission is to surface more of the worlds merit. A meritocratic internet, is a fair and inclusive internet where anyone can advance their potential, no matter location they were born in, or to what socio-economic class.

As more people enter online services, and as more of our work becomes distributed evidencing merit is becoming one of the most important online capabilities.

We build tools for you to serve more of your customers. We're also responsible for making sure the data your customers send is encrypted, and not exposed. We believe the future of personal data is...personal. In other words, up to the user to decide how it is used. GDPR, CCPA, [RSPPs], (insert Nigerian gdpr) are examples of regulations that attempt to enforce that same belief. Our tools help you serve more users while staying compliant with all of the present and future regulations that attempt to enforce a belief in data privacy. Navigating customers interactions with a metamap helps you stay ahead without exposing yourself or your users to any unnecessary risks.

All of our merits are permissioned by the user. Which means that the user is always aware of the data they are sharing. Unlike consumer reporting agencies, we never collect nor share data without the user knowing. MetaMap's objective is to help users surface their data in front of service providers in order to establish trust seamlessly.

Everyone needs access to a more meritocratic internet.

Each metamap is made of standardized data blocks we call 'merits'. A merit is a set of validated user information representing a particular personal qualities. Merits range from simple ones such as legal identity to more sophisticated ones like financial responsibility. We use thousands of sources from many locations curated by our team in order to validate the information users want to share with you. We source, clean and organize the data so both companies and customers can seamlessly interact online.

You need to expand your reach so your service can grow beyond country borders and a narrowly defined customer profile.

All of our products aim to welcome more people online. While companies like Facebook and Google have done their share in this direction, most people in the world are still locked out of regulated services. Just because someone has an internet connection and a smartphone doesn't mean they can be recognized for their financial or work merit. Companies such as TransUnion and FICO help with this, but they merely scratch the surface of the world's population. A more nuanced view is needed, without adding too much compliance risk or complexity.

MetaMap helps you operate a borderless business. Reach customers based on a variety of merits rather than a single outdated database that no longer serves you or your customers.

Serve more users and grow faster with metamaps. A metamap helps online services standardize customer interactions, and discover more customer merits than traditionally possible.