{"id":10394,"date":"2023-10-17T16:20:01","date_gmt":"2023-10-17T16:20:01","guid":{"rendered":"https:\/\/betasite.metamap.com\/?p=10394"},"modified":"2024-07-18T15:10:14","modified_gmt":"2024-07-18T15:10:14","slug":"tres-pasos-para-un-onboarding-de-usuarios-sin-fricciones","status":"publish","type":"post","link":"https:\/\/www.metamap.com\/es\/tres-pasos-para-un-onboarding-de-usuarios-sin-fricciones\/","title":{"rendered":"Tres pasos para un onboarding de usuarios sin fricciones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10394\" class=\"elementor elementor-10394 elementor-1761\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cab23c4    section-dark-bg e-flex e-con-boxed e-con e-parent\" data-id=\"5cab23c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div 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class=\"elementor-widget-container\">\n\t\t\t\t\t<button class=\"button-go-back\" onclick=\"history.back()\">< Regresar<\/button>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d54c86 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47d54c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190ce9a6 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"190ce9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 id=\"articleTitle\" class=\"article-title-white\">Tres pasos para un onboarding de usuarios sin fricciones<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc1d370 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6fc1d370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBLOG POST\u00a0 \u00a0 \u00a0SEPT 4, 2023\u00a0 \u00a0|\u00a0 2 MIN\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22473559 elementor-hidden-mobile elementor-widget elementor-widget-global elementor-global-1566 elementor-widget-text-editor\" data-id=\"22473559\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-element-445f729b e-con-full e-flex e-con e-child\" data-id=\"445f729b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0aea88 elementor-widget elementor-widget-image\" data-id=\"1c0aea88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"469\" height=\"426\" src=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/Frame-1577708390-1.png\" class=\"attachment-large size-large wp-image-1772\" alt=\"\" srcset=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/Frame-1577708390-1.png 469w, https:\/\/www.metamap.com\/ychochat\/2023\/10\/Frame-1577708390-1-300x272.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb97f41 elementor-hidden-desktop elementor-hidden-tablet section-dark-bg-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"fb97f41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0b2232 e-con-full e-flex e-con e-child\" data-id=\"b0b2232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41095c1 elementor-widget elementor-widget-text-editor\" data-id=\"41095c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEPT 4, 2023\u00a0 \u00a0|\u00a0 5 MIN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c52f3a6 e-con-full e-flex e-con e-child\" data-id=\"c52f3a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d49c7d elementor-widget elementor-widget-global elementor-global-1647 elementor-widget-text-editor\" data-id=\"6d49c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a id=\"btnEmailMobile\" class=\"article-link-icon\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/icon__share_email.png\" alt=\"\" width=\"24\" height=\"24\" \/><\/a>\n<a id=\"btnDownloadMobile\" class=\"article-link-icon\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/icon__share_download-1.png\" alt=\"\" width=\"24\" \/><\/a>\n<a id=\"btnLinkedinMobile\" class=\"article-link-icon\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.metamap.com\/ychochat\/2024\/02\/linkedin_logo_s.png\" alt=\"\" width=\"24\" \/><\/a>\n<a id=\"btnTwitterMobile\" class=\"article-link-icon\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.metamap.com\/ychochat\/2023\/12\/footer-twitter.png\" alt=\"\" width=\"24\" \/><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16924ad elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"16924ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c113a28 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c113a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3624a871 e-flex e-con-boxed e-con e-parent\" data-id=\"3624a871\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d78b4d e-con-full e-flex e-con e-child\" data-id=\"6d78b4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac4d8ec elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"5ac4d8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: 11px; display: block; margin: 0 0 6px 0;\">ESCRITO POR<\/span>\n\nMetaMap\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ecb1b75 e-con-full e-flex e-con e-child\" data-id=\"3ecb1b75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcadf80 elementor-widget elementor-widget-text-editor\" data-id=\"5bcadf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"webinar-talks-heading\"><div class=\"guides-header\"><div class=\"webinar-talks-heading\"><div class=\"guides-header\"><p class=\"guide-res-subhead\">El onboarding de clientes puede definir el \u00e9xito o el fracaso de una empresa. Ofrecer una experiencia incre\u00edble es clave, y lograrlo es m\u00e1s f\u00e1cil de lo que crees.<\/p><\/div><\/div><div class=\"webinar-ch-infoaction\"><div class=\"webinar-ch-share mgfix\"><div class=\"webinar-ch-share-time-text\">\u00a0<\/div><\/div><\/div><\/div><\/div><div class=\"webinar-ch-infoaction\"><div class=\"webinar-ch-share mgfix\"><div class=\"webinar-ch-share-time-text\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5009c4aa elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-child\" data-id=\"5009c4aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a833e4f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a833e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77771e52 elementor-widget elementor-widget-text-editor\" data-id=\"77771e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: 11px; display: block; margin: 0 0 6px 0;\">ESCRITO POR<\/span>\n\nMetaMap\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-782f00e4 e-flex e-con-boxed e-con e-parent\" data-id=\"782f00e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5414e7a8 e-con-full article-nav-menu-container-ext   e-flex e-con e-child\" data-id=\"5414e7a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1779e305  article-nav-menu-container e-flex e-con-boxed e-con e-child\" data-id=\"1779e305\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336a0e30 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"336a0e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__336a0e30\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__336a0e30\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__336a0e30\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36caa759 e-con-full e-flex e-con e-child\" data-id=\"36caa759\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c34f1d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c34f1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A menudo, las empresas tardan demasiado en darse cuenta de que ning\u00fan proceso es tan\u00a0<strong>crucial para la captaci\u00f3n de clientes, la retenci\u00f3n y la\u00a0<\/strong>estrategia de\u00a0<strong>crecimiento empresarial\u00a0<\/strong>como la experiencia de incorporaci\u00f3n.<br \/><br \/>As\u00ed es, este peque\u00f1o proceso que a menudo se pasa por alto puede ser la diferencia entre el \u00e9xito y el fracaso, tanto si se trata de un peque\u00f1o comercio electr\u00f3nico como de una gran empresa.<br \/><br \/>\u00bfCu\u00e1nto tiempo se tarda en formarse una impresi\u00f3n sobre una persona? Una\u00a0<a href=\"https:\/\/www.psychologicalscience.org\/observer\/how-many-seconds-to-a-first-impression\">serie de experimentos<\/a>\u00a0realizados por psic\u00f3logos de Princeton revelan que se tarda una d\u00e9cima de segundo, y que exposiciones m\u00e1s prolongadas no alteran significativamente esas impresiones.<br \/><br \/>El mismo concepto se aplica a muchas otras situaciones, usted est\u00e1 constantemente formando primeras impresiones en todas sus interacciones, ya sea con personas o empresas. Si tus usuarios encuentran una experiencia larga y con mucho contenido, y un producto dif\u00edcil de entender, lo m\u00e1s probable es que la mayor\u00eda de ellos se desentiendan de la experiencia.<br \/><br \/>\u00bfSab\u00eda que el<a href=\"https:\/\/www.visa.co.uk\/dam\/VCOM\/regional\/ve\/unitedkingdom\/PDF\/vca-digital-onboarding-whitepaper-s8.pdf\">\u00a070% de los clientes abandonan por completo el proceso de incorporaci\u00f3n<\/a>\u00a0si dura m\u00e1s de 20 minutos? Y aunque las empresas de Estados Unidos pierden<a href=\"https:\/\/newsroom.accenture.com\/news\/us-companies-losing-customers-as-consumers-demand-more-human-interaction-accenture-strategy-study-finds.htm\">\u00a01,6 billones de d\u00f3lares al a\u00f1o debido a la p\u00e9rdida de clientes<\/a>, otra investigaci\u00f3n muestra que<a href=\"https:\/\/www.zendesk.com\/newsroom\/press-releases\/more-than-half-of-consumers-feel-service-is-an-afterthought\/\">\u00a0el 90% de los consumidores est\u00e1n dispuestos a gastar m\u00e1s<\/a>\u00a0con empresas que personalizan la experiencia del cliente.<br \/><br \/>El t\u00e9rmino\u00a0<strong><em>Experiencia del usuario<\/em><\/strong>\u00a0no se ha generalizado hasta los \u00faltimos 20 a\u00f1os, despu\u00e9s de que el psic\u00f3logo cognitivo Donald Norman se uniera a Apple a principios de los 90, justo al comienzo de la Web 1.0. A d\u00eda de hoy, puede que algunos sigan ignorando el concepto, pero como puede ver, este desconocimiento tiene un alto coste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ffb22 elementor-widget elementor-widget-html\" data-id=\"e0ffb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9BdtGjoIN4E?si=zBOm4TPzs-6p-Ghq\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d13e77e elementor-widget elementor-widget-text-editor\" data-id=\"d13e77e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"impact\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>\u00bfQu\u00e9 es el onboarding digital?<\/strong><\/h2><p>El<strong>\u00a0proceso de onboarding del cliente<\/strong>\u00a0es un conjunto de acciones cuidadosamente organizadas para presentar el producto a los usuarios y aumentar su percepci\u00f3n de valor en el primer contacto con ellos.<\/p><p>Para tu empresa, esta es la etapa en la que tienes la oportunidad de conocer, de primera mano, qui\u00e9n es la persona que se une a su plataforma o intenta utilizar tu producto. Cuando se hace bien, esta etapa es t<strong>u mejor recurso para filtrar posibles intentos de fraude antes de que se produzcan<\/strong>. Adem\u00e1s, puedes a\u00f1adir el cumplimiento y la reducci\u00f3n de errores humanos a la larga lista de ventajas.<\/p><h2><strong>Los tres pasos clave para una incorporaci\u00f3n satisfactoria<\/strong><\/h2><p>Ahora que ya sabes qu\u00e9 es el onboarding digital y por qu\u00e9 es crucial para cualquier empresa, es hora de la parte divertida. Vamos a dividir este proceso en tres sencillos pasos, para que nunca vuelvas a ofrecer nada por debajo de una experiencia de usuario incre\u00edble.<\/p><h4><strong>1. Identificar lo esencial, eliminar el resto<\/strong><\/h4><p><em>En 2020, casi dos de cada tres clientes dispuestos a abrir una cuenta bancaria a distancia abandonaron el proceso de onboarding debido a una mala experiencia de usuario, revela un\u00a0<\/em>informe\u00a0<a href=\"https:\/\/d2qcmozihn2auk.cloudfront.net\/whitepapers\/SG-Battle-to-onboard.pdf\"><em>informe<\/em><\/a><em>\u00a0realizado por Signicat.<\/em><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=d8SJn4qyNzw\">Tanto<\/a>\u00a0si est\u00e1s dando de alta a un\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=d8SJn4qyNzw\">nuevo usuario como a un nuevo cliente<\/a>,\u00a0<strong>nunca<\/strong>\u00a0debes\u00a0<strong>pedir m\u00e1s informaci\u00f3n de la que necesitas en ese primer contacto<\/strong>. Al hacerlo, prolongas el proceso y corres el riesgo de que abandonen tu plataforma. Al mismo tiempo, hay que tener cuidado con la cantidad de informaci\u00f3n sobre el producto que se\u00a0<em>ofrece<\/em>\u00a0al usuario, para no abrumarle.<\/p><p>Mira c\u00f3mo\u00a0<strong>Slack<\/strong>, una de las aplicaciones de mensajer\u00eda en equipo m\u00e1s populares, destaca a la hora de explicarse a los nuevos usuarios ofreci\u00e9ndoles un recorrido interactivo de su producto a trav\u00e9s de consejos \u00fatiles en lugar de un tour exhaustivo por cada nueva funci\u00f3n lanzada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febbd69 elementor-widget elementor-widget-html\" data-id=\"febbd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MYTzvhKC9wY?si=CUd7eTv9nv1O2khi\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d3f14 elementor-widget elementor-widget-text-editor\" data-id=\"47d3f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por ejemplo, si tiene una empresa de tecnolog\u00eda financiera, tiene sentido pedir informaci\u00f3n personal y financiera para determinar si un determinado cliente re\u00fane o no los requisitos para un pr\u00e9stamo. Sin embargo, no tiene\u00a0<strong>por qu\u00e9 pedir todos los datos a la vez<\/strong>. En su lugar, intente dar m\u00e1s acceso a su plataforma a medida que introduzcan m\u00e1s informaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96ce06 elementor-widget elementor-widget-text-editor\" data-id=\"e96ce06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>2. Personalizar y automatizar el proceso<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-822797b e-flex e-con-boxed e-con e-child\" data-id=\"822797b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1143458d elementor-widget elementor-widget-image\" data-id=\"1143458d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"32\" src=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/quotation-marks_desk.png\" class=\"attachment-large size-large wp-image-1716\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6630126c elementor-widget elementor-widget-text-editor\" data-id=\"6630126c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un mundo centrado en la tecnolog\u00eda, con miles de servicios al alcance de un clic, \u00bfcu\u00e1nto tiempo est\u00e1 dispuesto a esperar para acceder a un servicio antes de pasar al siguiente de la lista?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16735f24 elementor-widget elementor-widget-text-editor\" data-id=\"16735f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El\u00a0<strong>onboarding digital es cuesti\u00f3n de velocidad.\u00a0<\/strong>Supongamos que tienes claro el tema de priorizar la informaci\u00f3n y el cliente no tarda m\u00e1s de 3 minutos en registrarse en tu banco, comercio electr\u00f3nico o cualquier otra empresa. \u00a1Es incre\u00edble!<\/p><p>Sin embargo, los usuarios siguen teniendo que esperar entre una hora y tres d\u00edas laborables para poder acceder a su producto, porque la firma realiza verificaciones manuales&#8230; &#8220;Espera, \u00bfqu\u00e9?, olv\u00eddalo&#8221; es lo que dicen la mayor\u00eda de usuarios ante esta situaci\u00f3n.<\/p><h5><strong>La inteligencia artificial es un recurso precioso<\/strong><\/h5><p>La\u00a0<strong>incorporaci\u00f3n manual de clientes<\/strong>\u00a0puede funcionar durante un tiempo si est\u00e1s empezando y tienes un volumen de usuarios bajo, pero no s\u00f3lo te cuesta m\u00e1s dinero, requiere m\u00e1s tiempo y m\u00e1s personas dedicadas a procesos repetitivos. Sino que tambi\u00e9n tiene un gran impacto en la experiencia del cliente, que repercute, al final, en tus ingresos.<\/p><p>Mientras tanto, implementar una experiencia de onboarding autom\u00e1tica con\u00a0<strong>Inteligencia Artificial (IA) significa mejorar casi todos los aspectos de su operaci\u00f3n<\/strong>\u00a0y revitalizar la experiencia del cliente<strong>.<\/strong><\/p><p><strong>Reducci\u00f3n de costes y mejor UX:<\/strong>\u00a0las IAs pueden sintetizar, procesar y analizar cantidades masivas de datos de una forma mucho m\u00e1s r\u00e1pida y precisa que cualquier humano, mejorando la experiencia del usuario al convertir el tiempo de espera para ser verificado\u00a0<em>de horas a minutos<\/em>. Adem\u00e1s, te quita de encima tareas repetitivas como la validaci\u00f3n de datos y trabaja 24 horas al d\u00eda, 7 d\u00edas a la semana, sin cansarse.<\/p><p><strong>Reducci\u00f3n del riesgo:\u00a0<\/strong>gracias a sus altos niveles de precisi\u00f3n, la IA puede descubrir patrones que de otro modo pasar\u00edan desapercibidos para una persona, reduciendo as\u00ed el riesgo de fraude al detectar perfiles no deseados antes de que pasen por la puerta principal.<\/p><p><strong>Crecimiento acelerado:<\/strong>\u00a0a medida que tu equipo se centra en tareas m\u00e1s estrat\u00e9gicas, tu empresa gana combustible extra para crecer en menos tiempo.<\/p><h5><strong>La personalizaci\u00f3n es tu mejor amiga<\/strong><\/h5><p>Personalizar la experiencia de onboarding significa estudiar las necesidades de tus clientes y reducir la fricci\u00f3n eliminando cualquier paso no esencial entre el registro y el acceso final a tu producto. Tambi\u00e9n es asegurarse de obtener la informaci\u00f3n necesaria para confiar y ofrecer a cada usuario el mejor servicio posible.<\/p><p>Ahora, imagina que\u00a0<strong>Uber\u00a0<\/strong>pidiera a\u00a0<em>todos los\u00a0<\/em>usuarios de la plataforma que subieran los documentos necesarios para trabajar como conductores\u00a0o\u00a0utilizar la aplicaci\u00f3n como pasajeros, a pesar de la intenci\u00f3n del usuario. \u00bfCu\u00e1nto tiempo extra se emplear\u00eda en registrarse y cu\u00e1nto dinero se perder\u00eda en verificaciones innecesarias? \u00bfC\u00f3mo de peque\u00f1a seguir\u00eda siendo la empresa debido a este enorme punto de dolor?<\/p><p>En lugar de hacer que los distintos usuarios pasen por la misma y larga experiencia de incorporaci\u00f3n, puedes personalizar el proceso como hizo Uber, creando experiencias distintas para los conductores y para los consumidores dentro de la misma plataforma.<\/p><p><a href=\"https:\/\/www.profitwell.com\/recur\/all\/positive-onboarding-boosts-retention-wtp\">Una investigaci\u00f3n<\/a>\u00a0realizada con 500 empresas de B2B y B2C revel\u00f3 que\u00a0<strong>los clientes que ten\u00edan una percepci\u00f3n positiva del onboarding de una empresa ten\u00edan entre un 12% y un 21% m\u00e1s de disposici\u00f3n a pagar que la media<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de280d8 elementor-widget elementor-widget-image\" data-id=\"de280d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/3_steps_great_onboarding-1024x576.png\" class=\"attachment-large size-large wp-image-1779\" alt=\"\" srcset=\"https:\/\/www.metamap.com\/ychochat\/2023\/10\/3_steps_great_onboarding-1024x576.png 1024w, https:\/\/www.metamap.com\/ychochat\/2023\/10\/3_steps_great_onboarding-300x169.png 300w, https:\/\/www.metamap.com\/ychochat\/2023\/10\/3_steps_great_onboarding-768x432.png 768w, https:\/\/www.metamap.com\/ychochat\/2023\/10\/3_steps_great_onboarding-1536x864.png 1536w, https:\/\/www.metamap.com\/ychochat\/2023\/10\/3_steps_great_onboarding.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Users who had a positive view of a company\u2019s onboarding process had more willingness to pay than the average, whilst those with a negative perception had a 3% to 9% drop in it. Source: ProfitWell<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41fc8146 elementor-widget elementor-widget-text-editor\" data-id=\"41fc8146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>3. Analizar y adaptarse<\/strong><\/h4><p>Siguiendo los dos primeros pasos eliminar\u00e1s la fricci\u00f3n en tu proceso de verificaci\u00f3n y onboarding; el flujo ser\u00e1 m\u00e1s r\u00e1pido, el an\u00e1lisis m\u00e1s preciso y la experiencia personalizada. Ya tienes casi todo para ofrecer esa experiencia maravillosa.\u00a0<\/p><p>Sin embargo, al cabo de unos meses, puede que te des cuenta de que hay una nueva categor\u00eda de usuarios que necesitan proporcionar un conjunto de informaci\u00f3n diferente al resto, o una nueva normativa en uno de los pa\u00edses en los que opera tu empresa. Cuando aparecen nuevas variables, es el momento de adaptarse.<\/p><p>Recuerda que la\u00a0<strong>captaci\u00f3n de usuarios, la retenci\u00f3n de clientes y el crecimiento empresarial son proyectos continuos<\/strong>\u00a0con infinitas posibilidades de mejora. Por eso, una parte importante de la integraci\u00f3n se produce\u00a0<em>despu\u00e9s\u00a0<\/em>del proceso en s\u00ed: se trata de\u00a0<strong>analizar las m\u00e9tricas<\/strong>\u00a0y buscar formas de mejorarlas.<\/p><p><strong>Necesita libertad para adaptar su proceso de incorporaci\u00f3n seg\u00fan sea necesario.<\/strong>\u00a0No hay que volver a empezar, ni mirar para otro lado mientras se pierde a un grupo de usuarios, ni arriesgarse a problemas normativos. As\u00ed que aseg\u00farate de\u00a0<strong>elegir herramientas que te permitan hacerlo<\/strong>, en lugar de restringir tus acciones.\u00a0<\/p><p>Existen plataformas integrales como\u00a0<strong>MetaMap,<\/strong>\u00a0que entienden que cada negocio es \u00fanico, y tambi\u00e9n lo son sus usuarios. Por eso ofrecemos una amplia gama de soluciones de identidad para diferentes necesidades, como la\u00a0<a href=\"https:\/\/www.metamap.com\/customer-onboarding-software\">incorporaci\u00f3n de clientes<\/a>, el\u00a0<a href=\"https:\/\/www.metamap.com\/kyc-compliance-software\">cumplimiento normativo<\/a>, la\u00a0<a href=\"https:\/\/www.metamap.com\/authentication-software\">autenticaci\u00f3n de usuarios<\/a>\u00a0y la\u00a0<a href=\"https:\/\/www.metamap.com\/financial-risk-management-software\">gesti\u00f3n de riesgos financieros<\/a>.<\/p><p>Con un proceso de\u00a0<strong>incorporaci\u00f3n s\u00f3lido, automatizado y personalizable<\/strong>, puedes evitar el fraude y proteger la informaci\u00f3n de sus usuarios mientras verifica sin problemas a cualquier persona en cuesti\u00f3n de minutos. Adem\u00e1s, puedes obtener informaci\u00f3n sobre los datos de tus clientes en cada flujo de verificaci\u00f3n para encontrar oportunidades de crecimiento.<\/p><p>Solicita una\u00a0<a href=\"https:\/\/www.metamap.com\/get-free-product-trial\">prueba gratuita de nuestro producto<\/a>\u00a0y descubra por qu\u00e9 m\u00e1s de 600 empresas, como Binance, Allianz y Eversend, han decidido unirse a nuestro ecosistema global para conectar con sus usuarios, clientes y colaboradores en cualquier lugar y con unos pocos clics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aaab1e e-flex e-con-boxed e-con e-parent\" data-id=\"5aaab1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9a0ac0 e-con-full e-flex e-con e-child\" data-id=\"e9a0ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7850d39 e-con-full e-flex e-con e-child\" data-id=\"7850d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edfeeef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"edfeeef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64884a elementor-widget elementor-widget-global elementor-global-16938 elementor-widget-text-editor\" data-id=\"c64884a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-16974\">.elementor-16974 .elementor-element.elementor-element-eeec26c{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-16974 .elementor-element.elementor-element-6e248e6{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );}.elementor-16974 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data-id=\"eeec26c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e248e6 e-flex e-con-boxed e-con e-child\" data-id=\"6e248e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e809016 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e809016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metamap.com\/es\/presentamos-auto-capture-para-web-sdk-una-experiencia-mas-fluida-en-la-captura-biometrica-y-de-documentos\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue-1024x1024.png\" class=\"attachment-large size-large wp-image-27505\" alt=\"\" srcset=\"https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue-1024x1024.png 1024w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue-300x300.png 300w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue-150x150.png 150w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue-768x768.png 768w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue-1536x1536.png 1536w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-blue.png 1752w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faff55d e-flex e-con-boxed e-con e-child\" data-id=\"faff55d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div 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post-27393 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-recursos\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-eeec26c e-flex e-con-boxed e-con e-parent\" data-id=\"eeec26c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e248e6 e-flex e-con-boxed e-con e-child\" data-id=\"6e248e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e809016 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e809016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div 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href=\"https:\/\/www.metamap.com\/es\/introduccion-a-la-tecnologia-passive-liveness-de-incode-una-nueva-era-en-la-verificacion-por-selfie\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"438\" src=\"https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-yellow.png\" class=\"attachment-large size-large wp-image-27450\" alt=\"\" srcset=\"https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-yellow.png 438w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-yellow-300x300.png 300w, https:\/\/www.metamap.com\/ychochat\/2025\/01\/blog-bg-yellow-150x150.png 150w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faff55d e-flex e-con-boxed e-con e-child\" data-id=\"faff55d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div 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MIN\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ffb4c elementor-widget elementor-widget-heading\" data-id=\"84ffb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.metamap.com\/es\/introduccion-a-la-tecnologia-passive-liveness-de-incode-una-nueva-era-en-la-verificacion-por-selfie\/\">Introducci\u00f3n a la tecnolog\u00eda Passive Liveness de Incode: una nueva era en la verificaci\u00f3n por selfie<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div 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Ofrecer una experiencia incre\u00edble es clave, y lograrlo es m\u00e1s f\u00e1cil de lo que crees.<\/p>\n","protected":false},"author":1,"featured_media":14833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,37,57,36,60,49],"tags":[],"class_list":["post-10394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autenticacion","category-blog-recursos","category-onboardinges","category-recursos","category-riesgo-financiero","category-transporte"],"yoast_head":"\n<title>Tres pasos para un onboarding de usuarios sin fricciones &#8226; MetaMap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metamap.com\/es\/tres-pasos-para-un-onboarding-de-usuarios-sin-fricciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tres pasos para un onboarding de usuarios sin fricciones\" \/>\n<meta property=\"og:description\" content=\"El onboarding de clientes puede definir el \u00e9xito o el fracaso de una empresa. 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